NEW Shu Uemura brow:sword in Stone Gray

Friday, 21 August 2015

Cult favourite Shu Uemura Hard Formula brow pencil now has a sister! I was very excited to know Shu Uemura is releasing a twist up brow pencil that's slanted just like Anastasia Brow Wiz, except that Shu Uemura is everywhere in Jakarta. The Hard Formula pencil was my first proper brow product, and as much as I liked it and how I get why it's so loved, I moved on to other things that I turned out to like better. What I like from Asian brands like Shiseido and Shu Uemura is they have grey eyebrow products because not all girls are either blonde/brunette, a lot of us have black hair! I'd been using dark brown pencil but it did not satisfy me as much as a grey pencil. Ever since I got this, it's the only thing I've used on my eyebrows.


The packaging is a dream. It's so sleek and modern that you can't help but feel like a sophisticated lady whenever you use it. The product is housed in a glossy jet black tube with the product on one end, and a spoolie + built-in sharpener on the other end. The nib is quite thick, not as thin as I expected. I tried taking a picture but my camera just would not pick it up! Sorry! If you want to mimic real brow hair, I'm afraid this is not the best for that purpose, since the sides are not as sharp as well.  

The colour is perfect for girls with black hair. The product has a pattern that resembles marble/stone, that's made up by a lighter and a darker grey. You cannot swatch Shu Uemura brow pencils on your hand, the colour shows up only on your eyebrows. Magic, right? It's because the formula interacts with the oil from the hair or something like that. Note that this product is for girls who want natural eyebrows, as it's not extra super pigmented like the Anastasia Beverly Hills or MAC ones. It's great for people who have a lot of hair on their brows but they're uneven and they have sparse areas like me, or people who want to fill in their brows lightly. You can build up the intensity but it takes time. I'm really pleased that the texture is not as hard as the Hard Formula brow pencil, you don't need to keep it sharpened all the time to get colour out of it. It feels really smooth and only light pressure is needed.

It lasts a long time as well, I wore this for up to 10 hours and saw no patchiness and fading, even without eyebrow gel on top. It's really great quality, I think I prefer this than the Hard Formula! The major downside for me is the price. I didn't expect it to be so expensive! It costs you IDR520.000 for 0.3g of product (but the Anastasia Brow Wiz only has 0.085g of product, haha!). I have heard from people overseas that they sell refills, but I don't know if the refills are available in the country. I think what's make it expensive is the packaging, then? On the second picture is all of the product twisted up, I definitely expected to get more product than that, hehe, especially knowing that the Hard Formula pencil is soooo long. Maybe because the brow:sword is more pigmented so we don't need to use a lot of product at a time so it has less product? Minor downsides are the spoolie does not grip to the brow hairs the way I wanted it to, I think I'd like a slimmer spoolie like the one Anastasia has, and I prefer a thinner nib.

But overall if you're in the market for a brow product that's natural, long lasting with a good range of colours, I recommend you to pick up the Shu Uemura brow:sword!

Much love,
x

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